The story behind
Bud & Terence B&T Film

From "Bud & Terence" to film production on Lake Attersee

We owe the name B&T to two childhood heroes: Bud Spencer and Terence Hill. After a turbulent start, an agency the two founded together became what Florian had wanted all along – a small, focused film production, run with high standards and heart.

From marketing to the camera – Florian's path

Florian Maderebner doesn't come from a pure filmmaking background, but from marketing and advertising – and that still shapes how we think about film today: not as pretty pictures, but as a tool that gets your goals done. We speak your language and know what actually matters to your customers.

• Bachelor's at FH Wieselburg, Master's at FH Hagenberg – Media & Marketing, plus startup and design-thinking projects
• Agency years – stints at Leo Burnett, Serviceplan / Plan.Net (Munich) and Ogilvy (Frankfurt), among others
• 2014 – founding of "Bud & Terence" – the agency becomes its own film production
• Freelance marketing lead & consultant at LET Sonnensegel since 2018 – responsibility for an entire brand, not just a single film
• Today – B&T Film on Lake Attersee, part of ICOM Media GmbH

This mix of agency training, brand thinking and, by now, 15 years behind the camera is why our films don't just look good – they actually move the needle.

Reliable, flexible, with substance

These days we work a lot with German broadcasters and with industrial and brand clients – from Garmin, STIHL and SML to TV formats. Our strength is the mix of calm reliability and real technical know-how. We're not the cheapest – but there's a lot of experience and hard thinking behind every production. We hold ourselves to being the best – and work with a team that holds itself to the same standard. No arrogance, but the self-assurance it takes to deliver projects calmly and with real drive.

Part of ICOM Media GmbH

B&T Film is part of ICOM Media GmbH, where Florian is a co-owner. That connection lets us think entire campaigns through – from film and photography to strategy, systems and distribution. So the content isn't just good-looking, it's thought through from the very start.