We produce customer testimonial videos, run them as performance ads (Meta, Instagram, LinkedIn, Pinterest, X), build the lead funnel behind them, and manage everything to return on ad spend. The result: measurable inquiries — not just pretty pictures.
A video that sells — not just one that looks good.
Most brand films look great and still don't bring in a single inquiry. We flip that around: for us, video is a sales tool, not an end in itself. And the most convincing ad you can run is a real, satisfied customer telling people why they bought from you.
We think results-first — trained in advertising (Ogilvy, Leo Burnett, Serviceplan) and, for years, working as a marketing director ourselves. You don't get a video. You get a machine that produces inquiries.
How the Lead Machine works
Four steps — from the first frame to a predictable inquiry. All from one team.
1 · Customer testimonial videos
Real customers explain why they buy from you. More credible than any polished ad — and exactly what stops the scroll in the feed.
2 · Performance distribution
We run the videos where your customers scroll: Meta, Instagram, LinkedIn, Pinterest, X — cut to fit each platform.
3 · The lead funnel behind it
Forms and funnels that turn a click into a real inquiry — wired cleanly into your CRM and follow-up sequence.
4 · Managed to ROAS
Budget in, inquiries out. We optimize transparently to return on ad spend — you see exactly what your spend brings back.
Not just ads — we make you self-sufficient
We build the machine — and hand you the keys.
We don't just deliver the advertising. We train your team, share proven scripts, and give clear recommendations on software and systems — with one goal: that revenue comes out the other end, not just a bill for something pretty.
That's exactly how we turned a sun-sail maker from a small shop into a premium manufacturer — from 5 to 30 employees in three years. The lead machine was the engine behind it.
Case · LET Sonnensegel
What this machine has already delivered
Eight years of performance marketing for LET Sonnensegel — CRM-attributed, not platform-estimated:
18.3×Blended ROAS across the partnership
47,000+Leads from performance ads
5 → 30Employee growth
since 2018Continuous marketing partnership
Real customer testimonial cases
These are exactly the cases we produce — real examples with project video, across B2C and B2B. Built for LET Sonnensegel, the company we developed the lead machine with.
One channel isn't enough. We build the whole path — from the first “who's that?” to the referral. Every stage has its channel, and it all works together.
1 · Awareness
Getting seen
Customer testimonial videos as performance ads (Meta, Instagram, LinkedIn, Pinterest, X) — plus print and press where it fits.
2 · Acquisition
Interest becomes a lead
Lead forms and funnels behind every ad — backed by Instantly cold outreach for extra flow.
3 · Nurture
Building trust
Automated newsletter sequences (Mailchimp) that follow up around the clock and let leads ripen.
4 · Close
A lead becomes a customer
Sales presentations (the digital visit) + Pipedrive CRM, so nothing slips through the cracks.
5 · Advocacy
Customers bring customers
Referral programs — and a happy customer becomes the next testimonial video.
↻ And the circle closes: advocacy becomes new attention — the machine keeps running, evergreen.
Who the Lead Machine is built for
Not a mass product — it's for anyone who wants marketing to turn into real growth.
✓
Regional SMBs & trades
Predictable inquiries instead of luck — for when referrals alone no longer fill the order book.
✓
B2B with an offer that needs explaining
Complex service? Your real customers explain it more credibly than any brochure.
✓
Anyone who wants revenue, not just reach
Every bit of budget is tuned for results — inquiries, not likes.
The difference with Florian
Why this works
Florian on set — an interview shoot, live on the monitor. Not a bystander, but behind and in front of the camera himself.
8/10
Honest numbers + experience
Eight out of ten decisions are right. Honest numbers instead of gut feeling, plus a lot of experience from real campaigns — that's what makes most calls land. No guessing on your dime. That's the difference in working with Florian.
Backbone
Blood, sweat, and tears
When we started at LET, one thing was clear: between us and success stood hard work — no push-button, no shortcut. We went for it anyway and stuck with it until the machine was running. That backbone is what we bring to every project.
Let's talk about your Lead Machine.
Free strategy call: we'll look at your offer and tell you honestly whether — and how — customer testimonial videos pay off for you, including a first budget estimate.
Case · LET Sonnensegel 
Restaurant · Berlin 
B2B · Corporate terrace 
Restaurant · Illertissen 
B2B · Beer garden 
B2C · Carinthia 