A satisfied customer explaining on camera why they bought from you convinces the next one more than any ad ever will. We put those stories on video, run them where your customers scroll, and build the funnel behind them — until the inquiry lands in your CRM.
It happens to a lot of companies: you shoot the film, everyone is happy, it goes on the homepage — and then nothing. The problem isn't the camera. It's the missing job: a film with nothing to do is decoration.
So we don't have you talk about how good you are — your customers do it for you. And behind the video sits a funnel that turns a viewer into an inquiry.
Making that land is a craft: advertising learned at Ogilvy, Leo Burnett and Serviceplan — then years spent as a marketing director. In other words, on the side of the table you're sitting on right now.
How the Lead Machine works
Four steps — from the first frame to a predictable inquiry. All from one team.
1 · Your customers do the talking
We put your happiest customers in front of the camera and ask the questions buyers actually want answered. No ad-speak — just a person explaining why they chose you.
2 · Run where your customer scrolls
Meta, Instagram, LinkedIn, Pinterest, X — each platform gets its own cut. Vertical for the phone at lunch, calmer for the LinkedIn crowd at the desk.
3 · The short path to an inquiry
Behind every video sits a form that takes 30 seconds — and the inquiry lands straight in your CRM, not in an inbox nobody checks.
4 · You see what every euro brings
Budget in, inquiries out. We manage to return on ad spend and put the numbers on the table — including the ones we don’t like.
What the machine is made of
Six parts, one goal: your inquiry.
Not every company needs all of it. We build only the parts that actually move something for you — and tell you honestly which ones you can skip.
01
Testimonial videos & ads
Your customers as the testimonial — running on Meta, Instagram, LinkedIn, Pinterest and X.
02
Newsletters that follow up
Set up once, your company gets back in touch on its own — including with the people who weren’t ready the first time.
03
Cold outreach with Instantly
When you need extra flow: personalised outreach, predictable and under your control.
04
Pipedrive CRM
As a Pipedrive partner we build your pipeline so no inquiry disappears between two sticky notes.
05
Sales presentations
The digital visit: material your sales team is glad to show — and that saves meetings.
06
Print & press
Where your audience still reads offline: ads and press work feeding the same machine.
What this machine has already delivered
Eight years of performance marketing for a manufacturer in Upper Austria — CRM-attributed, not platform-estimated:
18.3×Blended ROAS across the partnership
47,000+Leads from performance ads
5 → 30Employee growth at the client
since 2018Continuous marketing partnership
We cover the entire customer journey
One channel isn't enough. We build the whole path — from the first “who's that?” to the referral. Every stage has its channel, and it all works together.
1 · Awareness
Getting seen
Customer testimonial videos as performance ads (Meta, Instagram, LinkedIn, Pinterest, X) — plus print and press where it fits.
2 · Acquisition
Interest becomes a lead
Lead forms and funnels behind every ad — backed by Instantly cold outreach for extra flow.
3 · Nurture
Building trust
Automated newsletter sequences (Mailchimp) that follow up around the clock and let leads ripen.
4 · Close
A lead becomes a customer
Sales presentations (the digital visit) + Pipedrive CRM, so nothing slips through the cracks.
5 · Advocacy
Customers bring customers
Referral programs — and a happy customer becomes the next testimonial video.
↻ And the circle closes: advocacy becomes new attention — the machine keeps running, evergreen.
Who the Lead Machine is built for
Not a mass product — it's for anyone who wants marketing to turn into real growth.
✓
Regional SMBs & trades
Predictable inquiries instead of luck — for when referrals alone no longer fill the order book.
✓
B2B with an offer that needs explaining
Complex service? Your real customers explain it more credibly than any brochure.
✓
Anyone who wants revenue, not just reach
Every bit of budget is tuned for results — inquiries, not likes.
The difference with Florian
Why this works
Florian on set — an interview shoot, live on the monitor. Not a bystander, but behind and in front of the camera himself.
8/10
Honest numbers + experience
Eight out of ten decisions are right. Honest numbers instead of gut feeling, plus a lot of experience from real campaigns — that's what makes most calls land. No guessing on your dime. That's the difference in working with Florian.
Backbone
Blood, sweat, and tears
Our first big build was no push-button affair. Eight years, plenty of false starts, campaigns that simply didn’t work — and weeks when nobody knew whether it would pay off. We stayed with it until the machine was running and a small shop had grown into a 30-person company. That backbone is what you get when things get uncomfortable at your end.
Let's talk about your Lead Machine.
Free strategy call: we'll look at your offer and tell you honestly whether — and how — customer testimonial videos pay off for you, including a first budget estimate.
