B&T Film › Work › Garmin Aviation
Brand film · Garmin Aviation × Nick MasonFor Garmin Aviation, we shot a brand film in England with Nick Mason – the drummer of Pink Floyd, who is just as passionate about flying helicopters and collecting cars. Between Ferrari, helicopter and drum kit, he became the face of the Garmin D2 Bravo pilot watch.
Garmin also builds avionics and pilot watches. For the »Man of Mettle« campaign for the D2 Bravo pilot watch, Garmin Aviation was looking for a credible face – and found it in Nick Mason: Pink Floyd drummer, avid pilot, renowned collector.
The US creative team flew in from Kansas, we came from Austria – and we had only a tight window with our host. Out of it came two films and the complete photo campaign.
Tell us about it – we'll get back to you with an honest assessment and a first budget idea.
Inside the shoot – real stills from the airfield, with short moving shots from the film in between.
Because time was short, we shot everything from an Edelkrone slider – calm and measured, always following the movement, until the host himself climbs into his cockpit and takes off. His voiceover became a short, very quiet brand film – one that landed so well the spot ran on Garmin dealer displays for years.
What also stuck with us was the flight along: the helicopter ran into a cold front, the windshield wipers gave up – the pilot stayed completely calm. Days like that are exactly what we learned this craft for.
Shooting stills on those days was Garmin photographer Beau Rapelye (gr3photo.com) – an open, generous guy who shares what he knows. We took a lot away from him, and it was simply fun.
The trip to England produced two finished films – the brand film with Nick Mason and a testimonial with a Garmin Aviation dealer. Click to watch.
A credible face says more than any feature list – whether it's a global star, a brand ambassador, a happy customer or a dealer. We conceive and shoot brand and testimonial films in which people come across as real rather than cast: with calm camera work, the right interview setup and a tone that fits the brand. Internationally too, on tight windows and with prominent talent. We're based in Austria's Salzkammergut and shoot across Austria and beyond.
Give us the gist – we'll reply with an honest assessment and a first budget idea.
