For the EMEA launch of the Garmin Approach S60 we spent a week shooting on the Algarve — hand in hand with the camera team from Garmin's HQ in Kansas.
With the Approach S60, Garmin brought an elegant GPS golf watch to market — color maps for more than 40,000 courses, plus the new Garmin Golf app. Our brief: create the visuals for the EMEA launch, from the product spot »Respect the Game« to shop and social teasers.
We shot for a week on the Algarve, at the Quinta do Lago resort — and picked up half the season's golf and fitness range along the way, plus a brand film for the resort.
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Inside the film — real stills from the Algarve shoot, with short moving shots in between.
The job came through Garmin's EMEA team in Schaffhausen — and we shot for a week on the Algarve, around the Quinta do Lago resort. Garmin's film and photo team had flown in straight from the headquarters in Olathe, Kansas: we worked hand in hand, and they took the raw footage back to the US with them at the end. An honor for us — and above all a huge amount of fun.
It didn't go entirely without drama. On location we fought equipment problems, customs hit us with hefty charges, and one of our drones got clipped during the shoot — gimbal and camera broken, and a replacement system had to be sourced at very short notice. That everything still ran smoothly in the end was also thanks to local fixer Production Algarve, led by Har Klunder, who had our backs.
Creatively, we got to go all out — especially with the »ghost shots« of the watch. We're still proud of a few of those frames today; some have become a kind of template that others have taken their cues from since. A big thank-you to the whole team — this was one of those shoots you look back on fondly.
Product launch, brand campaign, social content: films for international brands have to hold up across many markets and languages — and make the product desirable in seconds. We conceive and shoot product and brand films, deliver camera, drone and photography from a single source, and produce as equals alongside the teams of major brands — abroad too, with local fixers. We're based in the Salzkammergut and shoot all over Austria and beyond.
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