Women's sports events you can feel.

The Women Sport Events highlight reel – cut from our shoots for fiedler concepts.

A partnership that brought films – and clients

We met through a mutual acquaintance; the first job together was a sports event in Kühtai. What stood out immediately: the organization. Monika Fiedler-Proksch is an entrepreneur through and through – her events are thought through from start to finish, the atmosphere is appreciative, the mission genuine: making women in sport visible. Filming in that environment is simply a joy – and you can see it in the footage.

At the events, sponsors and brands present their products – and our films were planned and reused with their marketing departments in mind. That's how event films turned into brand contacts: Garmin, CEP and other clients we later produced international campaigns with all trace back to this collaboration.

From event film to international campaign

For us, the Women Sport Events were more than recurring shoots – they were the training camp for everything that makes event film hard: a race happens exactly once, in any weather, with no second chance. If you deliver reliably there, people trust you with bigger productions too.

And that's exactly what happened: the event shoots led to the Garmin productions at the Arlberg, in Bolzano, and to globally distributed campaigns like Edge 820 “Perfect Timing”. The individual stories live as their own case studies on this site – linked below.

The job at a glance

Partner

fiedler concepts GmbH, Munich – Monika Fiedler-Proksch (sportingWOMEN)

Formats

Women's sport events across Europe: running, triathlon, mountain biking, skiing – incl. Kühtai, Davos, Bregenz, Roth

Our role

Event films, highlight reels and brand content around the events – recurring over many years

What came of it

The door opener to Garmin, CEP and other brands – event films turned into international product campaigns (incl. Edge 820 “Perfect Timing”)