The perfect e-bike day.

The job of this film

BH Bikes wanted to showcase its brand-new e-MTB – the ATOM-X “Ischgl Limited Edition”, literally one of a kind at the time of the shoot: exactly one unit existed worldwide. Ischgl, in turn, wanted to show that the Paznaun valley is a first-class e-bike destination in summer. Two goals, one shoot – and a budget that BH and the tourism board split 50/50.

Instead of a feature parade, we told a day: a couple experiencing the Paznaun by e-bike – from the village center of Ischgl up to the Idalp, past marmots and the Friedrichshafener Hütte, across the high-alpine ridge trails and finally down the new flow trail back into the valley. In the end, one shoot produced two films: the product spot for BH and the tourism film “A Perfect Mountain Bike Day” for Ischgl.

Why this shoot worked so well

We already knew the valley. From earlier Ischgl productions we knew where the best spots are, when the light hits the ridge and which trails work on camera – and with bike guide Marc we had someone at our side who knows every meter. The tourism board had our backs: the best locations reserved, accommodation in top hotels, short distances. You can see it in every frame.

Add to that what you can't plan: luck with the weather. Up to the golden meadow early in the morning, sunrises on the ridge, clouds playing around the summit cross. We worked with drone, gimbal and POV, chased the riders by bike – and caught the marmots on the Idalp along the way. Photo and video in one go. A shoot we remember fondly.

The job at a glance

Client

BH Bikes Germany & Paznaun-Ischgl tourism board – a cooperation, budget split 50/50

Product

BH ATOM-X “Ischgl Limited Edition” – e-MTB (Brose Drive-S, 700 Wh, Fox Factory Kashima, Shimano XT)

Year

2018

Brief

Tell a perfect e-bike day in the Paznaun – a product spot for BH and a tourism film for Ischgl, from a single shoot

Scope

Concept, directing, camera, drone & POV, edit and stills production – two film versions plus a photo series

Locations

Ischgl village, Idalp & Idalpsee, Friedrichshafener Hütte, the new flow trail, high-alpine ridge trails of the Silvretta

Team

B&T Film: Florian Maderebner (director & camera), Manuel Köllner (production), Simon Zauner (camera)

On camera

Lena Koller & Sören Gander (the couple), guided by bike guide Marc

Of note

Only one ATOM-X “Ischgl Limited Edition” existed worldwide at the time of the shoot; add lucky weather, guides who know the terrain and the TVB's full support

Who was on set