What you show, sells
In e-commerce, the video makes the sale. Product and how-to videos ease buyers' doubts, cut returns and fill the cart – scalable from a single clip to a whole series.
How-to videoOnline shop · Our own project
B&T Film › Industries › Online Shops & E-Commerce
Online Shops & E-Commerce
In e-commerce, the video makes the sale. We produce product and how-to videos that build trust, cut returns and fill the cart.
Online shop · Our own project
Filzpackerl – the original video (2012)
The iPhone video that started it all: felting slippers from mountain sheep wool – more than 650,000 views to date. The feedback turned into an online shop.
Read the full case ↗Common questions about Online Shops & E-Commerce
What customers most often ask us before a project.
What does a product video for my online shop cost?
Per product, a video is surprisingly affordable, especially when several items are shot on one day. You get a clear package quote up front.
Do product videos really cut returns?
Yes. When people see exactly what they're getting up front, they buy more confidently and send back less. How-to and application videos clear up the most common doubts.
Do you also produce video series for many items efficiently?
Yes. With a standardized setup we shoot a lot of products in one go – consistent quality, a predictable price per clip, scalable across your whole range.
Do I get formats for the shop, Meta and Google Ads?
Yes. We deliver landscape, portrait and square formats plus performance-optimized short cuts for the product page, social ads and shopping campaigns.
How quickly can you shoot many products?
With a well-rehearsed setup, many items per day are possible. We plan the throughput in advance based on your product list.
Do you also help with the performance campaign behind it?
Yes. Through our sister company ICOM Media GmbH, we'll map out the whole campaign with you on request – from the idea to the video to running the ads on Meta and Google.
Are the videos also suitable for Amazon and other marketplaces?
Yes. We produce clips that meet the requirements of common marketplaces and upgrade your listings.
More industries we know
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Online Shops & E-Commerce: tell us about your project
Tell us what it's about – we'll get back to you with an honest assessment and a first budget idea.